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PPC (Pay-Per-Click) is an advertising model in which you pay only when someone clicks on your ad. For your online shop, PPC campaigns can target specific users, increase your brand awareness and drive sales by reaching people who are already searching for products similar to yours. Campaigns are easy to measure and can be optimised for maximum return.
We have experience with a variety of PPC platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads and others. Our team knows how to use the specific features of each platform to create effective campaigns aimed at your target audience.
We provide full ad creation services, including copywriting and design, at no extra charge. Our team works with you to create compelling ads that match your audience’s interests. If you already have visuals or specific brand guidelines, we can build them into the campaigns.
Of course! We have experience managing international PPC campaigns across different regions and in a variety of languages. We adapt our strategies to suit each market, ensuring cultural relevance and compliance with local regulations. Where needed, we work with local translators to make sure the messaging is authentic.
Results vary depending on the industry, the competition and your specific goals. Our main aim is to increase traffic to your website, improve your conversion rate and maximise your return on investment. We aim for measurable results, such as more sales, more enquiries and greater brand visibility.
Yes, we provide regular reports that can be customised to your preferences. We usually send monthly reports, but we can also provide weekly updates or even a real-time dashboard, so you are always informed about how your campaigns are doing.
We keep communication open and regular. Most often we schedule monthly meetings to review results, discuss strategy and clarify any questions. We are always available for additional calls and updates if needed.
Definitely! We believe in a holistic approach to digital marketing. We work in step with your other marketing activities, such as SEO, social media, email marketing and even offline marketing, to create a unified and effective ecosystem that improves your results.
PPC gives you immediate visibility through paid ads, while SEO focuses on improving your organic search results over the long term. Combining the two lets you attract traffic from different channels and extend your reach online.
Initial consultation: We define your business goals and audience.
Audit and research: We analyse your current PPC campaigns (if you have any) and carry out an in-depth audit against specific parameters, which you then receive as a document.
Strategy: We prepare a tailored advertising strategy aligned with your goals.
Creation and setup: We design the ads and launch them on the chosen platforms.
Ongoing management and optimisation: We constantly monitor and optimise the campaigns for better results.
Reporting and analysis: We provide regular reports and analysis so you can track progress and make informed decisions.
The management fee usually covers every aspect of your PPC campaigns, including strategy, ad creation, monitoring and reporting. Ad spend on the platforms (Google Ads, Facebook Ads, etc.) is separate and paid directly to them.
We work with you to set the optimal budget and allocate it strategically across platforms and campaigns. We monitor performance constantly and adjust the budget when needed to secure the best return and help you reach your business goals.
We use advanced analytics tools to track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC) and return on ad spend (ROAS). This data helps us assess effectiveness in real time and make the necessary optimisations.
Yes, we will assign you a dedicated account manager who will be your main point of contact. They will work closely with you to understand your specific needs, give guidance and make sure your campaigns run successfully.
Our team monitors campaigns constantly to spot and fix any issues as quickly as possible. If an urgent correction is needed, we prioritise the task and make the changes promptly. You can also contact your account manager at any time.
Of course! We can help you with the complete setup and configuration of conversion tracking and analytics tools, including integrating Google Analytics, setting goals and measuring key actions on your website. That way you can be sure all important data is tracked accurately and reliably.
PPC advertising (pay-per-click) isn’t magic – it’s science and experience. Many businesses try to manage their ads themselves, but often end up with a spent budget and minimal effect. The reason? No strategy and no daily control.
Real results come when PPC campaigns are managed properly – with analysis, structure, creatives and constant optimisation. That’s exactly our role at Evol – to take over the management of your ads so that you see real value, not just clicks.
We don’t just set up campaigns. We offer complete, strategic PPC campaign management tailored to the real situation of your business. Our approach is individual – there are no universal templates, because no two businesses are the same.
Every good PPC campaign starts with a clear view of where things stand today. That’s why we carry out an in-depth PPC audit – an analysis of accounts, structures, audiences, ads, costs and return.
Our goal is to find out:
Where is your money leaking?
Which opportunities are going unused?
Are there problems in the conversion or remarketing setup?
This audit is the foundation of any meaningful PPC campaign management.
After the PPC audit we build a strategy. This covers the choice of channels (Google, Meta, TikTok, LinkedIn), campaign structure, budget frameworks, bids and specific goals – whether you are after sales, leads, bookings or something else.
PPC advertising has to serve real business goals, not just chase a low CPC.
In this phase we build the campaigns so that they are robust and easy to optimise. We set up conversions, pixels, UTM tags, audiences, visuals and copy correctly. We work directly with designers and copywriters, so that your PPC ads speak your customers’ language.
Real ad management starts after launch. That’s why we are in the accounts every day – not to “watch”, but to optimise. A/B tests, ROAS checks, adding negative keywords, changes to targeting – all of this is part of dynamic PPC campaign management.
You need a partner who understands that PPC advertising is not “set and forget”. With us:
We track how costs and return are moving
We adapt ad messaging to seasonality and customer behaviour
We add remarketing, Lookalike and custom audiences
We propose new ideas and approaches based on real results
