Bukvarino

“Bukvarino” is an educational game designed to help children learn the Bulgarian alphabet in a fun and engaging way. The team behind “Balgarcheta” (Azbukari Foundation) came to us with a clear goal – to increase sales of their game “Bukvarino”.

The client’s goals

1. A high-converting landing page: An attractive design and a clear message for parents and teachers.
   
2. Online shop integration: A WooCommerce set-up for quick, easy purchasing.
   
3. Engagement and remarketing: Behaviour-tracking tools and re-engagement campaigns.
   
4. SEO and social sharing: Search engine optimisation and easy sharing on social media.

Our approach: design, development and results

UI/UX design and product presentation

We used Elementor to create a bright, visually striking page that reflects the spirit of Bukvarino – a game that teaches through play.

• Galleries and visuals: We used Swiper galleries and high-quality images to show every component of the game.
• Video demo: We included a YouTube video showing the game in real use – an effective way to show its value at a glance.
• Responsive design: Whether visitors are on a phone or a laptop, the site looks just as good and runs smoothly.

E-commerce and purchasing

• WooCommerce integration: We set up WooCommerce with a simplified checkout, adapted for a landing page with no unnecessary steps.
  
• Details and reviews: We added detailed descriptions and reviews from real customers to build trust in the product.

SEO optimisation

• SEO optimisation: We optimised the content and images for strategically chosen keywords.

Tracking and remarketing

• PixelYourSite: We installed the Facebook Pixel and Google Analytics to enable remarketing and user-behaviour analysis.
  
• Site Kit by Google: We used it to gather data on which parts of the page are most engaging and where improvements can be made.

Results (first 3 months)

1. Higher conversion: The page exceeded expectations in terms of sales.
   
2. Longer user attention: The video and visual presentation held visitors’ attention and increased interest.
   
3. Remarketing that delivers: Facebook campaigns increased sales through well-targeted ads.

Conclusion

Bukvarino is more than a page. It is a well-structured online tool that brings design, functionality and marketing strategy together. Thanks to good teamwork with the Balgarcheta team and attention to detail, we built a machine that does not just show the product – it sells its value.